Building links remains the cornerstone of the majority of seo efforts. In accordance with Moz’s “2015 Search Engine Ranking Factors Study,” links hold the strongest connection to higher search rankings of all the (known) attributes used by Google within its core ranking algorithm.
But one of the most common issues for small enterprises is the find it hard to build quality links. Lacking understanding of current SEO best practices, many small firms still be enticed by the infamous black hat tactics to have links.
That is a mistake.
You see, search engine listings continue to crack on link exchanges, paid anchor placements as well as other shady approaches to link building.
Therefore, it is recommended to avoid these “old school” methods while focusing on relevant, authoritative links that drive real traffic. Allow me to share six approaches to build such links for your business website in 2016:
1. Partner with niche-specific influencers
Niche-specific influencers have connections with readers that bypass the “industry atmosphere” and form meaningful relationships. It is possible to establish content partnerships with influencers who serve relevant content to your target market.
As an example, you may be a consistent cause of their blogs and occasionally link in the market to your own personal landing pages. Consumers are more likely to trust these links over one or two sponsored posts for a couple of reasons:
They trust the influencer just to allow contributors who provide value; and
a normal contribution from a small company owner/employee is viewed for an honest contribution.
Take into account the case of Paul Downs, a contributor with the Ny Times’s You’re the Boss blog (now discontinued). He started a custom furniture business in 1986 and grew it over time, sharing his expertise with other small businesses through his column.
They have a link returning to his website in the The Big Apple Times. He achieved this link and exposure through his regular contribution to the blog, that offers advice to small businesses proprietors.
2. Leverage local partnerships
If you’re addressing folks a certain geographic area, then forming partnerships with local organizations can be an opportunity to get backlinks using their websites. In that case, you may currently have existing partnerships, so all you need to do is get in touch with partner websites for link placement.
Aim for locally owned franchises and businesses as an alternative to big corporations. You can also replicate the very first small business seo consultant by leading to local blogs. And besides local company blogs, you may run into official community blogs and local news blogs that welcome guest contributions.
Another reaction you can have is sponsor local events that meet the needs of small enterprises. This will get you links in the event’s sponsorship page. Is an illustration:
Smaller businesses that sponsored this resource fair not merely got brand recognition, but also a backlink.
Besides events, you can sponsor award ceremonies, conferences and charities.
3. Take advantage of the skyscraper technique
Designed by Brian Dean of Backlinko, this method simplifies the link-building process by not requiring anyone to reinvent the wheel. As opposed to coming up with new content ideas week after week, just take what’s employed by others (as well as your competitors!) and improve upon it. There are actually three steps on the skyscraper technique:
Discover top-performing content inside your niche. Top-performing content could be determined in accordance with the number of times it really has been shared on social media or the caliber of links pointing on it. Use a tool like BuzzSumo to browse the material containing performed well and a tool like Open Site Explorer to analyze the grade of its backlinks.
Create something better. Maybe the top-performing content is low on practical examples or case studies. Or possibly it doesn’t go into as much detail as it could. It is possible to deliver more value on the very same theme by building a more in-depth or comprehensive piece of content on a single topic.
Market your content via outreach. Get in touch with relevant websites and influencers via email and social websites. (Hint: Examine websites and influencers which can be already linking for the content you’re improving upon.) Let them have a heads-up about the new piece, and this includes the latest information and examples.
The skyscraper strategy is also considered “content marketing for link builders.” Various reports show that this technique has helped businesses build organic links and drive traffic towards their websites.
4. Seek out business mentions
Finding business mentions that do not include links on community resource pages, forums and the like can be a convenient and expense-efficient way to build links. Along with while using brand when attempting to uncover backlink opportunities, use other relevant keywords that could be on the page along with your company name to define your search.
With BrandMentions, the internet mentions database, you can discover mentions of your respective business and relevant keywords over the last round the clock, the other day and last month. Choosing “English” because the preferred language will further restrict mentions. BrandMentions may be used with Google Alerts to look into new mentions.
After you simply click a selected URL, use CTRL F (find function) to locate your brand in the page. You could find articles that happen to be focused on your small business or indirectly mention your business but don’t feature a link to your site. Speak to the authors of these articles inquire about link insertion.
5. Produce a resource page
According to your locality, you can create the local resource page that features useful information for small companies in the area. As an example, if you’re a clothing retailer in Washington, DC, you could make a list of the best wholesalers and manufacturers within your city.
Once you provide useful information, other businesses (even competitors) will link to your resource page. It is possible to partner with local material experts to create information-rich resource pages; the efforts placed into these pages are going to pay off once they capture the eye of businesses in the business.
A resource page can then be cited when taking part in Q&A websites and local business forums. It might even land you interviews and guest appearances (webinars, dexppky49 and so forth), providing possibilities to build links from participated content.
Also, check sites like Help a Reporter Out for further linking opportunities.
6. Create premium content
In order to get backlinks from major publications and leading industry blogs, you have to create premium content – content that demonstrates thought leadership and isn’t merely a complication of tips or lists from other small enterprise blogs.
Premium content includes:
in-depth blog articles;
co-created guest posts.
While premium content pieces require much more time for completion, they have a much higher possibility of being associated with when compared to a standard article.
Partnering with many other businesses which are not direct competitors can reduce costs while giving all partners the opportunity to attract authority links.
Before the competitors gain an edge over your web site in SERPs, produce a resolution to jump about the link-building bandwagon. The strategies mentioned previously can help you gain links and appreciate better search rankings to your website.